When I first read this I thought it was a joke and after reading it again, I’m sure; it is. But not the funny kind.
A California rep. who clearly spends way too much time watching TV has proposed a new federal law to limit, are you sitting down?… the loudness of TV commercials.
The Commercial Advertisement Loudness Mitigation Act (“CALM-A” — Are you fracking kidding me? Who makes up this stuff?) proposes to require the FCC to “prescribe a standard to preclude commercials from being broadcast at louder volumes than the program they accompany.”.
Now before I launch into a three page discussion of how ‘loudness’ is a completely subjective concept and is dependent on the perception of the individual I’ll hold my breath, count to 10, and stifle the urge to throttle yet another well meaning but clueless legislator that is attempting to establish controls over something they are utterly unqualified to determine.
Ok, so I had to count to twenty.
I’m willing to let it pass that Rep. Eshoo feels that her having ‘grown tired of being blasted off my couch’ is a reasonable basis for new federal legistation. I’m also willing to let it pass that she is obviously trying to make some political points by addressing a popular ‘complaint’ of her constituancy.
However, I’m not willing to let it pass that she feels it’s appropriate to spend Congress’ time considering this meaningless drivel when we are faced with two wars, a World economy in the worst shape in human history, collapsing real estate market, millions of people in the street due to home foreclosure, millions more forced to choose between food and healthcare, historically high unemployment and Earth’s climate on the verge of meltdown.
It not only defies explanation, is so obsurd to be insulting to those with even a hit of wits about them, it borders on a criminal disregard for the responsibility of her office.
http://adage.com/article?article_id=135244
What I would like to know is how much of the $1.5B USD that was allocated to the coupon program was wasted on ‘administration’ of the program? The coupon itself isn’t a coupon at all, it is in the form of an embossed plastic card complete with magnetic strip and hologram. A hologram? WTF!